The Tuesday Report: Fold-Out Covers

4/28/08 Johnny Unitas

They did it again! It looks like Sports Illustrated is bringing back the fold-out issue. This week's issue features a sweet cover with the late and great Johnny Unitas in the "Best Game Ever: 1958 Colts vs Giants". We won't know what the rest of the cover looks like until we get our copy later in the week.

If you remember, they issued another fold-out earlier in the month of April with the 4/1/2008 Baseball Preview issue (Ryan Braun, Justin Upton, Troy Tulowitzki, Jacoby Ellsworth, Clay Bucholz...see below).



SI's first fold-out cover was published in 1959. It featured the Virginia Tech Hokies vs the VMI Keydets. Altogether, SI published close to twenty fold-out covers; most of them are from the 1960's. The fold-out took a hiatus through the seventies, up until 1982's Gerry Cooney vs Larry Holmes Cover, and then a twenty-one year hiatus until 2003 when the fold-out reappeared with Carmelo Anthony & Jack McKeon. This is probably the first time that two fold-out covers were published in the same month and I think we'll see more in the future.

If you don't have a copy of the 4/1/08 Baseball Preview Issue, click the photo below to pick one up. It'll be a fun cover to get autographed and we have plenty of newsstand editions in stock. That means no unsightly mailing address on the front of the cover. And as always, if you need any help, feel free to call our office (713-672-2793) or give us an email (sales@headlinesports.net).